Wearable Technology
Smartwatches – Working
with McLuhan’s Tetrad
McLuhan, a Canadian University communication theory professor
and philosopher, introduce a context for examining media effects on society through
the tetrad. By definition, a Tetrad is simply a set or grouping of four things
(Dictionary, 2013). McLuhan used his tetrad method as an informative tool for exploration
of an object, through a metaphoric framework (McLuhan & Powers, 1989). McLuhan’s
tetrad allowed him to apply
four laws, outlined as questions, to a wide array of human endeavors (McLuhan &
Powers, 1989). McLuhan’s tetrad gives us a practical tool for looking at our
culture.
According to Thornburg (2013e), McLuhan designed four questions
to investigate a medium under examination using the context of his tetrad:
1
What does the medium enhance?
2
What does the medium make obsolete?
3
What does the medium retrieve or revive that had
been made obsolescent?
4
What does the medium reverse into when pushed to
extremes?
McLuhan designed the tetrad as a pedagogical tool to examine
the effects on society of any medium/technology by dividing its effects into
four categories and displaying them simultaneously (McLuhan & Powers, 1989).
Thornburg (2013e) further states that “by virtue of being introduced, a new
technology (or medium) carries with it seeds of destruction paving the way for
the next one to follow” (p. 2). Thus, Educators can use McLuhan’s Tetrad to discover
more about the technology (or medium) being considered. In addition, Thornburg
(2013e) tells us that it is very important to know if a technology that is
being considered is being pushed into obsolescence, and what technology will
replace it. This information will help Educators better decide which technologies
to consider for their workplace.
The technology that our Learning Community is researching is
Wearable Technologies, specifically Smartwatches. Wearable technology recalls a
wonderful time of my youth, when I would be spellbound watching television
reruns of the 1960’s shows Get Smart and Star Trek. Agent Maxwell Smart would
use his shoe phone to speak to the Chief at CONTORL or Agent 99, out in the
field, and when Captain Kirk and Scottie would speak to one another using their
Star Trek wrist communicator.
In 2015, Smartwatches emerged into overall societal use for
communication as the members of the USS Enterprise used way back in the 1960’s
on the television show Star Trek. Side Note: At the time of researching
Wearable Technology for this blog post, I came across a new emerging Wearable
Technology, the Smartshoe. Here is a link to read about it: http://www.tgdaily.com-www.tgdaily.com/mobile/120856-who-needs-a-smartwatch-when-you-can-have-smart-shoes.
From the creative minds of the writing staffs for Get Smart and Star Trek, one could
deduce that these two 21st century, emerging technologies were hinted
at as being available to the masses in the near future.
As far as Smartwatches are concerned, currently this
wearable technology can be employed to assist students and educators in easier
forms of communication, without using a tablet, smartphone or computer, thus
enhancing and optimize teaching and learning experiences overall.
Tetrade for Wearable
Technology – Smartwatches
Enhances –
Smartwatches enhance communication by email, text or phone call. There is no
need to carry a laptop or other mobile devices if your smartwatch has the same
communication capacity. Smartwatches coupled with Mobile Cloud Storage will
enhance data storage and retrieval.
Obsoletes – Smartwatches are pushing the personal
computer into obsolescence. Cameras and Keyboards are also moving towards
obsolescence based on voice commands (Siri or Kortana) and camera features of
the Smartwatch.
Rekindle/Retrieval – As previously stated, the
wearable wrist communicator was first employed as a theoretical technological
device from the 1960’s television series Star Trek. Currently, Smartwatches can
send and received phone calls, thus, residential phones and cell phones are
rekindled. One can send and receive emails and text messages from a Smartwatch
though voice commands, gestures, signs and other adaptive assistive technology
apps, which rekindles thoughts of sign language. Smartwatches also rekindle
digital calculator watches from the 1980’s.
Reversal – Holographic Communication and devices such
as the Holographic Television will send text messaging and emails into obsoletion, since these types of
information can be exchanged in a 3D face-to-face way. Teleporting (seen on
Star Trek and other Sci-Fi movies and shows of the 1950’s and 1960’s) will also
make emails, phone calls and text messaging obsolete, in theory by being able
to make live contact with another human being to have a personal conversation in
the exact same time or less that it would take for the phone call to go through
or the email or text message to arrive.
References
Allan, D. (2014). Who
needs a smartwatch when you can have smart shoes?. Tech Guru Daily. Retrieved from http://www.tgdaily.com-www.tgdaily.com/mobile/120856-who-needs-a-smartwatch-when-you-can-have-smart-shoes
Dictionary, M. W. (2013). Merriam-Webster Dictionary Online.
McLuhan, M., & Powers, B. R. (1989). The global
village: Transformations in world life and media in the 21st century.
Oxford University Press, USA.
Thornburg, D. (2013e). Emerging technologies and
McLuhan's laws of media. Lake Barrington, IL: Thornburg Center for Space
Exploration
Wiley,
ReplyDeleteyou make some really great points here. I always went with Dick Tracey and his communicating watch. I got super excited with the apple watch but haven't really played around with one yet. Why do you think hologram messaging will supersede wearables and text and email messages? With such an environment of disembodiment because of text & email, why do you feel people will want to know who is behind the message and be able to see them embodied through a hologram?
Just curious.
Hi Hollie,
ReplyDeleteI totally forgot about Dick Tracey's communication watch. But, this it is another great example of Sci-Fi brought into reality. I think Holographic communication and messaging is the next reasonable progression for smartwatches. I think the pendulum will swing back around to more personal communication. Email and text messages are so impersonal, that by the time Holographic communications are main stream, we will want to embrace a more personal type of communication.
Thanks,
Wiley
Greetings,
ReplyDeleteIt's amazing how smartwatches are really making a huge impact in all we do. I really enjoyed all the great information you provided. Smartwatches will allow all of us to communicate with others much more efficiently.
Hi Reynaldo,
ReplyDeleteI am in agreement with you, in that Smartwatches will enhance the ease in which we communicate with each other. Thanks for the positive comments on my post!
Wiley